Once upon a Beetle?

So--riddle me this...

On ABC's Once Upon a Time--wherein all your favorite fairy tale characters like Snow White and Rumplestiltskin are alive and well and living today in Storybrooke, Maine--the main character (Snow White's daughter) drives a beat-up, vintage VW Beetle.

On NBC's Grimm--wherein a detective discovers he can 'see' mythical creatures like the Three Bears--the sidekick (a reformed blutbad, or 'Big Bad Wolf') drives a beat-up, vintage VW Beetle.

So, two modern-day fairy tale shows where a vintage Beetle plays a prominent role. Coincidence? Bass-ackwards product placement? You decide...