My uncle sent me an interesting snippet from the San Jose Mercury News:
HIGH-TECH FASHION HITS THE RUNWAY
Gone are the days when clunky beige desktops or black cell phones represented the best tech companies had to offer. Now, the hottest tech gear designs mirror those seen in clothing and home styles. "The consumer electronics industry is going the way of the tennis shoe, where fashion really matters," says Ideo's Paul Bradley. In response, Sony is trying to shorten its product cycles to coincide with fashion design cycles, and fashion icons such as Chanel are considering rolling out their own cell phone line. Meanwhile, Nike has already launched its own brand of music players (made by Philips Electronics) and watchmaker Fossil offers smart timepieces that download sports scores. But design is more than 'skin deep,' says HP brand design director Sam Lucente. "Fashion matters with everything since it's relatively easy to assemble the commodity technology now. The real payoff is when beauty is more than skin deep. It's when the form and emotion begin to fit your life. You have to design experiences, not just gadgets." (San Jose Mercury News 3 Jan 2005)
That, of course, is why we love our iPods. And they say ''geek chic" is just a trendy-sounding phrase...
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